Its main purpose is to provide cancer awareness education to women in rural and medically underserved communities of Mohave and La Paz County. The primary responsibilities of the program are to emphasize the importance of breast clinical and self-breast examination. Provide health education regarding “healthy lifestyles” through home visits and group education.

Cancer is the second leading cause of death among woman nationwide. Cancer mortality rates are higher among Hispanic population, particularly if the population is of lower socio-economic status. A great percentage of cancer deaths are considered to be preventable through early detection of the disease.

The Susan G. Komen Race for the Cure provides funding that makes it possible for RCBH to educate and increase awareness of Breast cancer trhough community-based outreach Promotoras.

The program provides free culturally sensitive health education to women with an emphasis on breast cancer, healthy lifestyles, and nutrition through home visits and group meetings. Women learn the importance of annual screenings to detect cancer on its early stage as well as the risks and importance of good nutrition as a method of preventing diseases. In addition, Community Outreach Workers / Promotoras assist women by coordinating referrals with local, state and federal programs in addition to case management services. Promotoras also serves as a guide and advocate for the AHCCCS application process.